On Thursday’s conference call, Snap Chief Business Officer Jeremi Gorman summed up the opportunity succinctly: “Brands really needed to find a replacement for malls and for showrooms.” (There’s also Snap’s latest attempt at AR-powered eyeglasses, its Spectacles, which it announced at a company conference in May. But Snap sees a bigger role for AR and aims to create tech that would allow people to shop virtually, perhaps seeing themselves in a shirt or how a chair would look in a home. Right now, Snap’s AR mainly allows users to add photo filters and overlay images to their messages, and some 200 million users engage with Snap’s AR tech each day, the company says. To keep gaining users, Snap has placed a great deal of emphasis on augmented reality and Spotlight, its TikTok competitor. To harken back to the Bad Old Days: When Snap reported second-quarter results in 2018, its data showed it was losing users, a 1.5% decline to 188 million. Snapchat users can now access this app on their PC. students, a Silicon Valley school board alleged. Recently, Snapchat announced a web version of the popular social media platform, making it easier to stay in touch with your friends and family. The company had 293 million such users in the second quarter, a 23% rise. TikTok, YouTube and Snapchat are purposefully designed to be addictive platforms that have 'carefully cultivated' a mental health crisis among U.S. Another all-important number-daily active users-also significantly increased.
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